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I'm Vivek R Singh
I'm Vivek R Singh
I'm Vivek R Singh
A Brand Strategist, Graphic Designer and Consultant.
Builder Mall
Client : Thuriya Deepa Pvt. Ltd June 2020
An online marketplace for construction tools and building material based out of Yangon, the capital city of Myanmar. Scope of the project involved business consulting, marketplace development and brand marketing along with in-depth knowledge transfer. Leading the brand design and marketing campaign development in this project, I had an enriching experience of learning about a new culture and lifestyle which was the key to be able to build a successful brand identity.
Brand Identity Design | Style Guide | Editorial Guide
Marketing Strategy | Social Media Campaign | Web Design
The Ask
With a strong vision and an innovative business idea, the client wanted us to build everything from the grounds up. We were asked to include knowledge transfer as part of the deliverables and hence all decision making was done post detailed workshops with the client exploring the concepts and models of branding and marketing.
The Approach
Myanmar as an economy is still getting introduced to the various offerings of the digital world, a range of various political and budgetary restraints have prevented a large population from riding this digital wave for a long time and hence the people are still reluctant to trust brands on the internet, with this in mind we started the process of Brand Identity Design.
The process started with identifying the Brand Nomenclature that would rightly interact with our target audience. After 3 intense workshops with the client on the process of selecting a name for the business and running through various options, we went with a descriptive nomenclature, Builder Mall, an online store for Building Materials. The approach was to be direct and self explanatory for the customer to be able to identify who we are and what we do in the first interaction with the brand.
Looking at our clients industry presence of over 20+ years via brick and mortar shops we wanted to have a brand personality that speaks of Reliability, Trust & Loyalty along with the integration of his vision for the business to introduce something New, Energetic & Confident for the construction industry in Myanmar. And so we did.
We wanted the icon mark to be more than just a design that is associated with the brand, we wanted to go a step further and use it to become an element that is promoting the brand on every interaction it has with the user. We used the building structure to show the initials of the brand name, BM , a abbreviation we hope would become synonymous with the brand.
We created a bespoke and homogenous marketing strategy for the client including identification of the content pillars for the campaigns and designing the social media plan for various platforms. With the customer in the focus we developed a strategy that on one hand would help build trust with the customer and will also educate them on the other.
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